In the span of 3 months, with extensive work, research, and collaboration, I created a new design system for Edutopia. Edutopia is a website published by the George Lucas Educational Foundation. The new design system helped re-energize the Edutopia brand with a new design language, product visuals, and a design system to support the workflow between designers and developers, all within one Figma library.
The Challenge
Edutopia was in need of visual consistency and improved user experience. Their current website wasn't meeting the marketing team's needs while the development team was struggling with inconsistently designed pages. It was time to bring it all under one consistent brand.
The goal was to upgrade the overall look, tone, and feel of the website with a focus on acquiring more website subscribers, creativity, visual consistency, and build a fast, easy-to-use content management system (CMS) for their marketing team.
The Result
The new design system launched in September 2021. The Edutopia design and development team has successfully re-structured and migrated all web pages to offer consistency and focus to the Edutopia brand.
