Care is Here encompasses the local convenience and pride of Health First and the Brevard community. There's no need to go elsewhere for your medical services because Health First is here.
This campaign graphic markup highlights Brevard County on the map which allows viewers make the connection of Health First being a part of Brevard. The distinguishable shape and color of the county is accented with the Health First primary blue color. The client requested that a location marker be incorporated into the design, which is subtlety placed behind subjects or above text to draw the user's eyes to the copy.
Staying true to Health First brand colors, primary and secondary blues were paired with neutral grays. These colors work well for general Health First messaging and collateral.
Through adapting the Care Is Here mark to a multitude of colors, this campaign will be adaptable to the multiple entities of Health First, as well as where the deliverables will be. The use of warm and soft colors, such as peach and sea foam green, provides a more humanistic feel to the Health First brand.
By choosing colors that can complement a variety of skin tones, this campaign highlights the people-focused diversity within the network.
